AI Insights · Timothy · October 2022
Top 5 Drawing & Coloring Apps on iOS in the US for Q3 2022
In Q3 2022, the top Drawing & Coloring apps on iOS in the US demonstrated varied performance trends in downloads, revenue, and active users, with notable leaders such as Color by Number and Adult Coloring Book - Pigment.
In Q3 2022, the Drawing & Coloring app category on iOS in the United States saw intriguing trends in downloads, revenue, and active users. Here’s a closer look at the performance of the top five apps in this category, based on data from Sensor Tower.
Color by Number：Coloring Games from Wildlife Studios experienced fluctuations in weekly revenue, peaking at approximately $83K in mid-August. Weekly downloads saw a significant decline from around 58K at the beginning of the quarter to a low of 32K in mid-September, before rebounding to 56K by the end of the quarter. Active users also showed a downward trend, starting at 383K and dipping to 292K before recovering to 337K.
Adult Coloring Book - Pigment by Pixite Inc. maintained relatively stable weekly revenue, hovering between $69K and $82K throughout the quarter. Downloads remained steady around the 9K to 10K mark, with a slight dip to 8.5K in mid-September. Active users displayed a gradual decrease, moving from 43K at the start to approximately 39K by the end of September.
Disney Coloring World from StoryToys Limited showed consistent weekly revenue, generally staying in the $60K to $72K range. Downloads began at 21K, peaking at 30K in early July, but eventually dropped to 14K by the end of the quarter. Active users followed a similar pattern, starting at 56K, peaking at 63K, and then declining to 45K.
Crayola Create and Play by Crayola saw steady weekly revenue, closing the quarter at around $42K. Downloads showed an upward trend, starting at 10K and reaching 16K by the end of September. Active users also increased, beginning at 18K and rising to 23K over the quarter.
Colorfy: Coloring Book Games from Wildlife Studios had stable weekly revenue, ranging between $30K and $33K. Weekly downloads fluctuated slightly, starting at 10K, dipping to around 7K in mid-September, and finishing at 8K. Active users saw a gradual decline from 24K to 20K by the end of the quarter.
These trends highlight the dynamic nature of the Drawing & Coloring app market on iOS in the US. For more detailed insights and analysis, visit Sensor Tower.
